*🔥Amplifire™ Noisier Brews + Glass: TURN UP THE VOLUME!!!

One of the things we love most about craft beer and the breweries we partner with is innovation, in both brewing technique but more importantly, innovation in taste. If you aren’t enjoying bigger, more interesting and tastier beers, you simply aren’t living! 

Better hops are at the heart of better beers. When Clayton Hops were recognised at the 2024 NZ Beer Awards, winning the prestigious Morton Coutts Award for Innovation for their Amplifire™ advanced hop products, we obviously wanted to learn more. 

So, we reached out to Clayton Hops and 6 of our most progressive brewing partners to find out why these new brewing technique and beers just taste fresher, bigger and better. To showcase what we are talking about, we’ve pulled together a selection of Amplifire™ beers (using Amplifire™ concentrated hop pallets and fresh hop oils), detailed tasting notes and a premium Beer Hug beer glass for you to experience firsthand! 

“At Clayton Hops we've taken all the smash-hit flavour notes from our most popular hop varieties and dialled up the flavour volume to give brewers Amplifire™: the noisiest range of advanced hop product innovations from right here in New Zealand” Brian Clayton. 

What are Amplifire™ concentrated hop pellets?

Clayton Hops is the proud operator of the first and currently only cryogenic concentrated lupulin pellet processing facility in the Southern Hemisphere. Their unique patent-pending process separates whole hop cones into lupulin and plant material at extremely low temperature in a nitrogen-rich/low oxygen environment which limits oxidisation to enhance quality. 

The lupulin, which contains the sought after resins (bitterness) and oils (flavour and aroma), is then pelletised to produce a super-powerful product – up to twice as intense in resins and oils as a standard hop pellet.

One major benefit to using the concentrated pellets is improved brewing efficiency - less plant material means reduced sediment loss during brewing, leading to higher yields of usable beer. Environmental benefits include lower shipping and storage costs, and a smaller carbon footprint due to less packaging and refrigeration needs.

What are Amplifire™ fresh hop oils?

Amplifire™ fresh hop oil is made on site at their processing facility in Waimea West, near Nelson. It is designed to boost flavour and aroma as well as beer yields and is super easy to use. It is extracted from whole hop cones on the same day they were harvested. From bine to bottle in one epic day! The whole hop cones are processed into oil from ‘wet’ hops, meaning straight off the hop plant without any drying or pelletising. You can’t get any fresher than that!

Amplifire™ oils are incredibly environmentally friendly as they occupy considerably less space than the equivalent amount of hop pellets. This reduces shipping and storage footprint and means less packaging waste.

These product solubilise into beer, so no sediment is left behind meaning quicker filtration and less brewing waste.

Want to taste the difference? Check out the 6 Amplifire™ beers and beer glass contained in this limited release. You’ll get the following;

• 🔥McLeod's Amplifire NZ IPA 440ml (6.8%): This NZIPA gets a solid boost from Clayton Hops Amplifire™ hop extracts including Nelson (Amplifire™), Pacifica (Amplifire™) and Riwaka (Amplifire™) for extra oomph. This makes for a rock star line up of green over a bready malt base with enough bitterness to lure you back for another round!
• 🔥Baylands Snowfreeze NZ IPA 440ml (7.0%): A big 7.0% IPA that has been brewed with the dominant hop being Nelson Sauvin (Amplifire™) with Nectron, Superdelic and Wai-Iti helping in a supporting role.
• 🔥8 Wired Hazewired NZ Hazy IPA 440ml (7.0%): Packed with a plethora of the best NZ Hops, we’ve borrowed Nelson Sauvin (Amplifire™) and Motueka (Amplifire™) from Hopwired. An injection of ultra-modern varieties Nectaron and Superdelic makes for one big, juicy Hazy IPA, loaded with notes of tropical mango, candied pineapple and passionfruit. An ode to the past, forged in the present.
• 🔥Behemoth Slinging Hops NZ IPA 440ml (6.7%): Packed with Nelson Sauvin (Amplifire™) and Riwaka (Amplifire™) hops straight from the lush fields of Clayton Hops. Step into Churly's world, where hops are the currency, and flavour is the ultimate high. This NZ IPA hits hard with bold tropical notes, a zesty citrus punch, and that signature dank aroma only the best hops can deliver.
• 🔥Waitoa Firstlight Aotearoa Hazy 440ml (6.7%): A hazy chorus of hops and malt from Aotearoa, the land that’s first to see the sun rise. Bursting with the bright fruits of Kōhatu, Nectaron and Riwaka (Amplifire™) and fused with a touch of zesty Motueka (Amplifire™) and Nelson Sauvin (Amplifire™), it’s the perfect drop for any time of day.
• 🔥Brew Moon Hophead XL IPA 330ml (6.5%): Twenty years after its original release, we decided our beloved Hophead IPA needed a shake-up. We've cranked up the hopping rates, with big additions of our three favourite kiwi varieties; Motueka (Amplifire™), Nectaron and Nelson Sauvin (Amplifire™). There's a lovely bright hop character with notes of stonefruit and lychee, a hint of mid-palate sweetness, and a clean bitterness to finish.

🔥You'll also get your very own Beer Hug stemmed glass, designed to Amplifire™ aromas and flavours, plus detailed tasting notes!! 

Thanks for supporting local craft. We know you'll enjoy this fire release!

If this box isn't for you, no wuzzas, check out all our other awesome one-off brewery releases HERE! 

Big Hugs

🍻Team Beer Hug!

*Details:

• Cost is $39.95 plus $6.95 shipping (or +$14.95 rural).
• Beers will be shipping daily from while stocks last. Track and trace emails will be sent upon dispatch. Our couriers provide contactless delivery for your safety.
• The beers in the box may alter slightly depending on availability. If we need to make a change to the box, we’ll make sure any substitutes are equally awesome!